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## Hotspot
### Tooltip
HotspotPanoramaOverlayArea_3E1D45EE_26EA_999C_41B3_C2715674F975.toolTip = And underneath the paw of the furry fellow... \
\
An Excel-sheet - accountant's best friend! Unfortunately, it seems the paw of the doggy has made the numbers unintelligible - but you have a feeling you can find them in the tour.
HotspotPanoramaOverlayArea_33368DEA_26EA_8984_41C1_7F84239F8943.toolTip = As you get closer to the brewery, you notice the dog in front has something in its mouth... It's a letter for you! \
\
In the engagement letter, you can find out what your assignment from Olarin Panimo is.
HotspotPanoramaOverlayArea_E979942D_F993_AF44_41DC_4B9E6B1BC91F.toolTip = Closer look at Tommi
HotspotPanoramaOverlayArea_41FEB15C_4E30_D46F_41D3_7FD805F15A02.toolTip = Cost structure data Table.
HotspotPanoramaOverlayArea_41EC13E1_4E10_3459_41D0_4C194405C5C1.toolTip = Equipment data Table.
HotspotPanoramaOverlayArea_41CD08B1_4E10_5439_4194_548C0189E4B5.toolTip = Equipment data Table.
HotspotPanoramaOverlayArea_30FF7972_20E1_A0A0_4193_B1DF6611447E.toolTip = Hanna Montonen, Marketing Director
HotspotPanoramaOverlayArea_5E4AE63E_4E30_7C2B_4192_0A34DFAA3658.toolTip = Historical capacity data Table.
HotspotPanoramaOverlayArea_30CB28F2_20E2_E1A0_4183_587C422AB3FD.toolTip = Micky Alexander, Brewing
HotspotPanoramaOverlayArea_5F0ED194_4E30_34FF_41B8_4976FA1CB0EE.toolTip = Product prices data Table.
HotspotPanoramaOverlayArea_41DE2C32_4E11_CC3B_41A2_644DD0F1B739.toolTip = Product prices data Table.
HotspotPanoramaOverlayArea_41C93084_4E10_54DF_41D1_514C4918A9C9.toolTip = Product sales data Table.
HotspotPanoramaOverlayArea_5FB628DF_4E10_F469_41BC_774DB0F3434A.toolTip = Product sales data Table.
HotspotPanoramaOverlayArea_5E74AD87_4E30_4CD9_41BE_1F1030F23D68.toolTip = Production time data Table.
HotspotPanoramaOverlayArea_413D78CF_4E10_5469_4193_43D3E6A2C458.toolTip = Sales channels data Table.
HotspotPanoramaOverlayArea_5FA67E79_4DF0_4C29_41A4_1E2DDD836B7D.toolTip = Sales channels data Table.
HotspotPanoramaOverlayArea_419FB4C8_4E1F_DC56_41B8_F2D9C4C16C30.toolTip = Sales channels data Table.
HotspotPanoramaOverlayArea_5E85144F_4E11_FC69_41C7_CF9396AE0952.toolTip = Space considerations data Table.
HotspotPanoramaOverlayArea_42CC0124_4DF0_D5DF_41CE_C1EA784B9DFA.toolTip = Taxation discount information table.
HotspotPanoramaOverlayArea_5E8482E5_4E10_5459_41A0_50BDE66FBCAB.toolTip = Taxation discount information table.
HotspotPanoramaOverlayArea_2E64CD40_20E2_A0E0_41B8_E1BC1505F522.toolTip = Tommi Koistinen, CEO
HotspotPanoramaOverlayArea_2E4AEB46_20A1_60E0_41B5_26A94E8A188E.toolTip = Veera Savolainen, Taproom Director
HotspotPanoramaOverlayArea_273B8482_2947_8C97_41B3_1C26A664282C.toolTip = You can practically smell the memories etched into this table over the years - and one of particular importance stands out, to the point where you can read it as a written description. How fortuitous.
HotspotPanoramaOverlayArea_266FC9CB_294A_8494_4196_8D926931DA4F.toolTip = You can practically smell the memories etched into this table over the years - and one of particular importance stands out, to the point where you can read it as a written description. How fortuitous.
## Media
### Title
panorama_FCDC3E6C_F60D_6682_41E8_4DBA04F7B00C.label = Between shop and taproom - interviews
panorama_F663EC34_FAEC_6B57_41E4_870E5897894F.label = Cleaning cabinet
panorama_FFEE4439_F60D_DA82_41D6_B653F18E7560.label = Entryway to brewery
panorama_FC11F6AA_F603_6786_41ED_95867D544A65.label = Entryway to storage
photo_9A2CB0C0_8A1C_0756_41D7_AFFE09FC6326.label = OP logo
panorama_F16930B1_FAED_BB6E_41E5_84AEAB7B6056.label = Office - entryway
panorama_F168945C_FAED_DBD7_41E8_90D3101EC008.label = Office - inner
panorama_F169EBAB_FAEC_ED72_41C4_BB899D9BB3E1.label = Outside - next to tables
panorama_F169B2A1_FAEC_BF6E_4148_AAA7E59575D5.label = Outside - starting point
panorama_F1698F07_FAEC_E531_41DB_331242834913.label = Outside - tables, conversation
panorama_F36C948B_FFDD_7DFE_41BE_C2BA4274709A.label = Production - behind bottling machine
panorama_FC0E6B88_F61C_AD82_41C1_AF099293D221.label = Production - between tanks
panorama_F1694523_FAEC_A572_41E5_D2ECDE7E29E6.label = Production - corner
panorama_FC0E6E70_F61C_E682_41EB_FA47800C9C9C.label = Production - kegs 1
panorama_FC0E313A_F61C_DA86_41D9_6E1D8CC62472.label = Production - kegs 2
panorama_FC0E2898_F61C_AB82_41EB_CC6DBE36730F.label = Production - middle
panorama_F168E770_FAED_E5EF_41D5_3F5640139CE5.label = Production - middle of vats
panorama_F169884C_FAEC_AB36_41EF_5168207A7584.label = Production - upper level
panorama_FC0EF2A2_F61D_5F86_41EB_865D756F45F2.label = Shop - entryway
panorama_FC0E25A4_F61D_6582_41E7_D94FE73C9EFE.label = Shop - inner
panorama_F1688AEC_FAED_ACF6_41E3_73165DBA97E0.label = Stairway to upstairs lounge
panorama_FC120BD6_F603_AD8F_41A8_E69CC2152FF3.label = Storage - hops and kegs
panorama_FC121927_F603_6A8E_41C3_0623CB63F7AF.label = Storage - malt
panorama_FC0EBFC2_F61D_A586_41E9_9A29F374378C.label = Taproom - counter
panorama_FD224CBD_F61D_EB82_41B3_D81BF5CD7243.label = Taproom - middle
panorama_F168CE21_FAED_A76E_41CE_AA1D64278ED8.label = Upstairs lounge - table
panorama_F1696197_FAEC_7D51_41EE_F67AAD0FB845.label = Upstairs lounge - view to production
panorama_FC0E340B_F61C_BA86_41EA_1EBAC7D2B35D.label = Way to storage
photo_9EBF964F_8A0C_0B6A_41D2_175473C75D64.label = category prices data
photo_98FF20D4_8A0C_077E_41C2_5584FCE850AD.label = olari brand
## Popup
### Body
htmlText_1572E553_0595_8F18_4192_B8919872AA72.html =
htmlText_158E216D_05B5_8708_4180_D02EDC45E4B4.html = Nothing to see here!
...what's that in the corner there?
Welcome, Consultant!
In this virtual tour, you can look around Olarin Panimo and find important information to use in your case to better understand the brewery.
Turn around and start your tour by clicking a white circle, which will take you forward.
You can also click on the info-icon to find an important snippet of information. There will be more of these in other parts of the tour, all with their own information.
Explore and have fun!
"So if I had to give you a short summary of the two founders of the firm, it would be this:
Ville Leino: an ex-military professional, Ville had been brewing beers in his garage for a while, and when he got fed up working in the military, founding his own brewery was a logical step. He enlisted the help of his friend Topias Wahlbeck. Currently, Ville is heavily involved in the brewing process, which he wants to focus on, since it is his passion.
Topias Wahlbeck: a friend of Ville's, Topias has a history as an entrepreneur in the bar industry. He has been involved with the administrative side of the brewery.
The two are knowledgeable connoiseurs of beer, so it's no wonder they have been so successful!"
"And Tommi, the new CEO?"
"He is an old alumnus of the Helsinki School of Economics (Aalto University School of Business these days), and a rapper of some renown. He was hired to bring more systematic planning into the company, and to let Ville focus solely on brewing the best beer he could."
Beer kegs wait here before they are bottled and sent to customers.
Hops are also stored in this room. A type of plant part, most hops come from a relatively small part of the U.S. - while not impossible to replace, a sudden change in climate conditions could disrupt production and have an effect on the taste of beer.
Remember that with a product that is made of live material, environmental conditions can be a rare but impactful risk.
David seems to think there is something interesting in the office. Get in there and have a look!
Get closer to find out what the two are talking about!
In the forgotten corners of this dusty cleaning cupboard, you find a document stating that this tour was created by David Derichs and Pyry Huitu.
...since this has no bearing on your assignment, you quickly throw the document away and focus on what truly matters in this world of breweries and planning. Spreadsheets.
Inviting kegs of beer - but of what kind?
Note that while every beer has its customers, not all of them are made equal - in terms of price, cost, volume, or anything else.
Some differences you know, others you might have to guess. Remember that leaving information out of decision-making just because it is not exact leaves out a lot of information.
Is there a lot of room here for new equipment? And what should the production capability be geared towards?
Remember that the answers to a lot of questions may change if predicted consumer behaviour changes.
Let's listen to some quality entertainment: get to know the key staff!
Looking from up high, the playful and colourful culture of the brewery is clearly visible.
But it is also clear that the space available is somewhat limited. If the growth continues, something may need to be done about this...
Malts and hops suppliers, while not impossible to replace, could be difficult to substitute quickly.
Remember that different types of beer might use resources differently.
Regardless of what the planning will bring, David knows that the beer of the brewery will still taste delicious.
That is also the expectation of every other customer of OP, and also that of their brewers. Remember that at the heart of the brewery is stalwart commitment to producing high-quality beer.
Taproom is an important sales channel, and the feel of it gives a good indication of the beer-loving culture at the brewery.
Step on to the counter to have a look at Tommi, the new CEO of Olarin Panimo!
Taproom is an important sales channel, and the feel of it gives a good indication of the beer-loving culture at the brewery.
Step on to the counter to have a look at Tommi, the new CEO of Olarin Panimo!
The brand of Olarin Panimo is what every customer notices first: graffiti-like and playful, the beers represent a unique take on the craft brewery culture that is vibrant in Finland.
Try googling what Aalto Design Factory has to say about Olarin Panimo for more analysis!
The brewery can fit itself in a relatively small area around the Aalto Campus, due to its relatively small production.
In the regulatory treatment, this has a number of advantages: the alcohol tax is less for smaller breweries, and when production is below 500 000 litres per year, the brewery can have its own shop.
The brewery started from Olari, in the garage of Ville, one of the founders.
The garage quickly became too small for the operation, and the brewery moved behind an Ikea in Espoo. When that also became a limiting space two years later, Otaniemi was the next destination.
But the name of "Olari" stayed, and to this day the founders would love to have some sort of foothold where they started...
The lack of room for fermentation tanks limits the rise of production at Olarin Panimo. What could be done about this?
The people at OP work tirelessly to produce high-quality beers, and this is why they stand out from the competition.
While craft beer has become a quickly growing market in Finland, not every actor is as committed to quality, and the taste of beers has high variance.
In recent times, customers have become more discerning, and this may bode well for Olari, if they can keep their quality where it is.
The sales of the brewery have been growing since the beginning, with exceptionally high growth over the last couple of years.
The product mix offered to customers has also changed dynamically.
The store of Olarin panimo was introduced in 2018, and has grown to become an important sales channel.
Remember that beers sold from own store can be stronger in alcohol than those sold through supermarkets (supermarkets are limited to 5,5%).
They are also more profitable, as beers are sold to supermarkets at about 20% cheaper. However, supermarkets are a larger sales channel.
There is a reason why not every brewery can do this, however: only breweries that are independent and produce no more than 500 000 litres a year can have their own store.
The taproom of the brewery was opened in 2019, and quickly grew to become the channel for 12,5% of sales.
Notably, the taproom allows for the sale of higher alcohol-percentage beers than supermarkets, and offers better returns. The same is true for bar sales and for the own store.
The taproom of the brewery was opened in 2019, and quickly grew to become the channel for 12,5% of sales.
Notably, the taproom allows for the sale of higher alcohol-percentage beers than supermarkets, and offers better returns. The same is true for bar sales and for the own store.
There seem to be some papers on the desk about the treatment of craft breweries in Finnish tax code.
Remember that although the tax treatment might seem favourable, some other countries in nearby markets might have even better environments for small breweries.
These kegs let the brewery store beer effectively - depending on the type of beer and hoppiness thereof, the storage time of beer may vary.
The wooden kegs you see on the shelf opposite these kegs are old bourbon kegs - storing beer in those gives it more flavour.
Thus far the brewery has had enough capacity to brew enough beer to mostly keep up with demand.
However, estimating whether the current capacity is enough and how to make sure the demands of customers are answered remains a difficult question.
Will the growth continue? How should the brewery answer that?
What kinds of beer are cooking in these tanks? Olarin Panimo produces several:
Pale Ales: Hoppy and strong, the IPAs of Olarin Panimo are the customer favourite, and their success, which exploded in 2019, shows no signs of stopping.
Lagers: also an ever-popular choice, lagers are a well-established product for OP and their rising popularity has seen them multiply their sales several times now.
Labic and other sours: sour beer has also been very popular, though it has not had as long to establish a foothold as lagers.
Others: as a small brewery, OP also likes to experiment with smaller batches of various products, and the best of these might merit further runs!
While it involves a lot of machinery, brewing is also akin to a form of art, or cooking: most breweries have similar equipment, and it is the brewers who make the difference in the end product.
If Olarin Panimo is to hold its position as a premium beer-brewer, it is imperative its capable brewers remain in its service.
While not impossible to replace, it could be difficult for the brewery to quickly get a good alternative for their bottle supplier.
While not impossible to replace, it could be difficult for the brewery to quickly get a good alternative for their bottle supplier.
While the brewery only produces beers, there might also be other products they could make.
It should be remembered that even with just beers, production times may vary.
You can't hear David's thoughts this far away. Maybe if you went a bit closer...